![]() ![]() Pink, although being used by tech startups, has largely maintained itself as a feminine color. The answer to this is that colors have personalities. Why is it so challenging to pick a color for a brand?.Why does a brand choose a distinct color scheme?.Why do brands have a unique color palette?.Had it been a brown logo, it wouldn’t have had the same impact, would it? Think of Pepsi in these two colors and they’re comfortable with the choice the brand With years of exposure, people who drink their soda, have been trained to Of blue and red for their cola brand and with it, through years, they have associated theirīrand image. The beverage company Pepsi decided on a specific shade Of colors will suit a particular brand, skilled designers need to make sure that they work Important part of the ‘create your color palette’ activity. For example, we can reminiscence French fries with the yellow archesīut seeing them in pink won’t remind us of the same food, in fact it might just put us off.Īnd from this, we come to the concept of ‘color associations’ and this friends is an This said, the choice of color is critical because not all colors have theĭesired effect. Will be all too awkward to suddenly, one day, see the logo design in any other color like A McDonald’s logo in red and yellow has made its mark in the fast-food industry and it
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